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The Value of Millennials on the Digital Front

June 15, 2016

The future of brands’ success on Digital is all in the hands of Millennials. Millennial teens, currently aged between 16-19 years old, represent one of the first generations to grow up with constant access to both the Internet and cell phones.
As a result, technology use and information sharing has become a defining aspect of this demographic.More so than any other generation, millennials are open-minded when it comes to new technologies and are able to adapt quickly to new digital trends.With a strong desire to establish unique identities, they turn to influencers to direct what they buy and how they shop. As millennials begin to enter the consumer space, understanding their interests can be advantageous to a wide range of businesses.In this infographic we look at how the digital age is shaping this age group and give you the information to better capitalize on it.