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Snapchat paves way to IPO with Ads API and inserts between stories

June 15, 2016

Snapchat is ready to make the big bucks that could let it go public thanks to a slew of important updates to its ads offering. They’ll give advertisers the spotlight, buying flexibility, return on investment opportunities and measurement to throw huge budgets at Snapchat’s 150 million daily users.Following are Snapchat’s big ads announcements:

• Snap Ads Between Stories
• Expandable “Snap Ads”
• Ads API
• All Ads Reviewed
• Snapchat Partners For Ads
• Snapchat Partners For Creative
• Snapchat Ad Measurement
• Stats

Stay tuned for in-depth tours of each ad pretty soon!