Create awareness and buzz online around the launch of Hardee’s Memphis BBQ Angus Burger
‘Leave it to the professionals’
There are certain moments in history that will never be forgotten – man lands on the moon and the new Hardee’s Memphis BBQ burger arrives!
Using dramatic music and imagery (reminiscent of traditional Arabic Series) we created a high impact digital series around the #خليها_للمحترفين.
The 4 teasers showed the suffering man had endured during home BBQing. The revealer brought the arrival of the Hardee’s Memphis BBQ burger andliberated BBQer’s everywhere!
As well as numerous real time conversations and smiles from super-fans and influencers, our most loyal followers were recognized as ‘professionals’ and sent personalized T-shirts (encouraging them to post online). We generated ongoing digital content pieces seeded over a month, such as behind-the-scenes videos, photos and humorous infographics.