Any marketer knows just how important live research is, as it makes consumer and market insight a lot more timely and accessible. To help marketers conduct live research, Twitter has launched Twitter Insiders – a network of users who participate in research studies for brands and agencies.The company itself categorized Twitter Insiders as “a one-stop solution for recruitment, design, and collection of live research”. With it, brands can have access to real audiences that match their own customers.
The Research Manager at Twitter explains,
Twitter Insiders research helps take the guesswork out of important business decisions. Efforts that traditionally required long-term planning and costly resources can now be taken on more quickly and efficiently with the support of our Twitter Insiders network. And with a vibrant research pool, brands and agencies can break out of traditional confines of controlled environments and get unparalleled access to real audiences.
It’s expected to offer short – term as well as long – term research projects to companies and agencies. Let’s see what Twitter beholds for the social research segment.