Regional digital agency win the CBD NOW account following a highly competitive pitch to secure the Digital, ATL, BTL, Analytics and Media Businesses
Regional digital advertising agency, hug digital, announced today the launch of CBD NOW, the UAE’s 1st digital-only banking service; Commercial Bank of Dubai’s latest innovative banking brand, aimed at millennials and digitally-connected users.
The new banking service aims to help users better manage their financial lives without the burden of self-directed budgeting. Built on a backbone of smart notifications, mobile tools and themed NOW rewards & offers around gaming, tech, food, music & sport. CBD NOW is focused on providing its users with the most personalised, innovative, and convenient financial solution on their mobile.
‘Winning this challenging digital-centric business, represents the future mindset of marketeers, NOW!”
stated Tim Baker, CEO of hug digital. He added,
“Our talented team at hug digital, were able to demonstrate tangibly, that digital needs to be at the core of all communication. With consumers demanding ‘Digital-First’, brands need agencies that think, behave and monitor the impact of communication on digital actions.”
hug digital will provide fully immersive and comprehensive 360-degree solutions to launch the new service to UAE residents. Digital will be at the heart of the approach and the focus will be on driving customer acquisition to this unique banking mobile app.
Haysam Fahmy, Head of Digital Marketing & Performance at CBD stated,
“hug digital’s team have worked tirelessly to launch CBD NOW, a revolutionary digital only bank; the first in UAE. Their mix of creativity, technical capability and unique take on digital performance media, have made them the perfect partner for our exciting challenger brand.”
In addition to its innovative digital services, enabling users to do anything they want to do through their smartphones, CBD NOW also aims to crowdsource its direction from the most important stakeholder: its users. The CBD NOW “Co-founder” program involves the pioneering customers, providing input to build the bank of their dreams, by listening and actioning their input.
Simon Reid, hug digital’s Creative Director stated, “It’s not often that a client pushes us to take more risks! We love the spirit of this brand and everything it represents. Our Creative team have been both challenged and liberated. We look forward to delivering award winning work for CBD NOW and pushing the boundaries of digital communication.”
hug digital launched in the MENA region in 2010 and expanded with offices in Dubai, Cairo, Jeddah as well as Trivandrum in India. To date, the agency offers a wide variety of services across various departments which encompass: Client Servicing, Social, Creative, Content creation, Media, PR, and Research & Development catering to industry renowned brands such as Emaar, Festival City, Al-Futtaim Group, Americana Group and many more.