TGIF – Annual campaign

Brief

Manage ALL through the line requirements (on & offline) for TGIF

Campaign

We have built a social community of 1.9m fans. We’ve made 8 TV commercials, redesigned regional menus (that were then adopted globally) and hosted the Global TGIF Bartenders contest (amongst other things!)

Results

  • Many ‘global firsts’ for the brand
  • Best franchise in 2015
  • ME has been the test market for global product innovation
  • Double digital sales growth YoY for the last 5 years
From great food comes great inspiration. We took TGIF’s digital identity to another level had a lot of fun doing it!