Honda – Hey Good Looking

Brief

Increase sales of the 2016 Honda Civic

Campaign

We decided to create whimsical films, that targeted very specific demographics; Indians, Philippinos and Arab Expats.

Given this was the 10th generation design with a unique new body shape, we wanted to focus on the aesthetics of the vehicle (rather than the performance). We needed a campaign line that would transcend all nationalities;

‘Hey Good looking’

The campaign showed our target, seemingly enjoying driving their Civic, only to be found to be sat in the showroom, lost in their own thoughts and dreams.

Results

  • 65% sales increase Year on Year
  • An increase in test drive requests of 200+% after each video went live