Increase sales of the 2016 Honda Civic
We decided to create whimsical films, that targeted very specific demographics; Indians, Philippinos and Arab Expats.
Given this was the 10th generation design with a unique new body shape, we wanted to focus on the aesthetics of the vehicle (rather than the performance). We needed a campaign line that would transcend all nationalities;
‘Hey Good looking’
The campaign showed our target, seemingly enjoying driving their Civic, only to be found to be sat in the showroom, lost in their own thoughts and dreams.