Hardee’s – WWE Dune Bash

Brief

Create a through the line activation that leverages Hardees sponsorship of WWE Middle East event called Dune Bash

Campaign

Dune Bash was an official WWE event in Dubai attended by 10,000+ people.

hug digital created a 360 campaign involving all communication assets (instore and in media), along with a number of onground activations to drive fan engagement.

The WWE Superstars met our fans in store. We created a series of TV promos featuring the Superstars, aired regionally.

We took the belt on tour around the UAE.

We created a digital game where the users could create their own Wrestling avatar and challenge their friends to win tickets to the event.

At the event we broadcast live via social and planned the entire media campaign.

Results

  • 3 sell out nights at the event
  • Engaged with 3 million unique users
  • Game played more than 20,000 times
  • The belt tour generated 250+ people per store during the tour across 7 emirates