Hardees Memphis BBQ – Leave it to the Professionals campaign

Brief

Create awareness and buzz online around the launch of Hardee’s Memphis BBQ Angus Burger

Campaign

‘Leave it to the professionals’
There are certain moments in history that will never be forgotten – man lands on the moon and the new Hardee’s Memphis BBQ burger arrives!

Using dramatic music and imagery (reminiscent of traditional Arabic Series) we created a high impact digital series around the #خليها_للمحترفين.

The 4 teasers showed the suffering man had endured during home BBQing. The revealer brought the arrival of the Hardee’s Memphis BBQ burger andliberated BBQer’s everywhere!

As well as numerous real time conversations and smiles from super-fans and influencers, our most loyal followers were recognized as ‘professionals’ and sent personalized T-shirts (encouraging them to post online). We generated ongoing digital content pieces seeded over a month, such as behind-the-scenes videos, photos and humorous infographics.

Results

  • 7 million Reach
  • 3.7 million views
  • 675K clicks
  • Multiple real time social conversations and interactions with consumers
An amusing take on the need to 'destroy your BBQ' in favour of buying the Hardee's Memphis BBQ Burger