du – Content Creation

Brief

Generate informative, quick and simple content for du customers around all aspects of the business

Campaign

Rather than a campaign, our commitment to du was to be able to turn around high quality and cost effective animation and video content for digital.From concept, multilingual scriptwriting, storyboarding, filming, animation and audio mixing, our service is all in house and truly end to end.

With new products and services being launched daily, hug believed the traditional agency model was slow and expensive. We built a dedicated studio and have been able to generate up to 40 pieces of quality content per month for them.

Results

Millions of views and subsequent enquiries. Much of the content has even been used on cinema and TV.

Utilising a non-traditional agency model and building a dedicated studio to turn around high quality and cost effective animations fully conceptualised, scripted and animated in house was our commitment to du. The result? 40+ Animated Multilingual Tutorial Videos a month generating millions of views online and featured on TV and Cinema.