CBD – CBD NOW

Brief

Launch the UAE’s first digital bank

Campaign

CBD NOW, Love The Moment

hug digital were awarded the creative, media and digital to launch Commercial Bank Dubai’s new digital banking brand. Prior to launch, we established a Co-Founder programme where customers could help ‘Build their own Bank’ as well as selecting ‘moments’ that would fit their lifestyle (Food, Gaming, Music, Sport). By signing up and downloading the mobile app, users would receive tailored incentives that fit their lifestyle.

hug digital built and managed the website, app and communication with detailed UX and user journey work shaping the end product. Our responsibilities extended into end to end tracking and analytics, real time media optimisation as well as launching the brand

Results

  • 650 suggestions from users to ‘build their own bank’
  • A revolution in banking driving 10,000+ customers in 3 months
  • An engaged customer base that don’t have to wait in line and want to engage with their bank online